ANALISIS SWOT TERHADAP USAHA PENGEMBANGAN KAIN TENUN LURIK DI KABUPATEN KLATEN

Abstract

The problems that hinder the lurik woven fabric craftsmen in Klaten Regency are: 1) The price of raw materials for production is increasingly fluctuating; 2) Buyers choose products that are cheap and easy to get; 3) Many of the craftsmen are elderly, while the younger generation is not interested in the lurik weaving business; 4) Production is still mostly managed individually, although there is a group of craftsmen; 5) The craftsmen have not focused on developing their products; 6) The majority of craftsmen still use ATBM; 7) Fabric products with motifs and colors from competitors' products are more varied and follow fashion trends. Based on the identification of these problems, the researchers conducted a SWOT analysis using a qualitative descriptive approach. The results showed that apart from these challenges and weaknesses as problems, the development of lurik woven fabrics in Klaten Regency still has the following strengths: 1) A clear number of requests / consumers; 2) Raw materials are easy to obtain; 3) ATBM equipment is already available for craftsmen. Meanwhile, the business development opportunities are: 1) The market share is still open; 2) Fashion trends that are increasingly open to traditional nuances; 3) The active role of the Klaten District Dekranasda in promotion and sales.

Keyword: Small Industry; Traditional Lurik Woven Fabri; Business Development.