STRATEGI OPTIMALISASI EKONOMI DIGITAL DI TENGAH PANDEMI COVID-19 MELALUI PASARDESA.ID DI DESA PANGGUNGHARJO, KECAMATAN SEWON, KABUPATEN BANTUL

Abstract

The economic condition of the residents of Panggungharjo Village during the Covid-19 pandemic experienced a significant decline due to the Regional Quarantine policy. A total of 30 workers who are domiciled in Panggungharjo Village have been laid off due to the Covid-19 pandemic. To overcome the side effects of the policy, the Panggungharjo village government implemented the pasardesa.id platform, but the low technological knowledge of the Panggungharjo Village community members resulted in the use of the digital economy through the pasardesa.id platform not yet optimal. This study intends to determine the digital economy optimization strategy by the Panggungharjo Village Government. This research is descriptive qualitative with a case study approach. The strategy of the Panggungharjo Village Government in optimizing the use of the availability of access to technology and human resources through pasardesa.id by inviting a number of volunteers to develop pasardesa.id in collaboration with Bank BNI to require BLT recipients to spend the funds through pasardesa.id. Researchers provide advice to the manager of pasardesa.id and the Panggungharjo Village Government to: 1) Improve the quality of human resources through ICT assistance and training in order to have adequate competence; 2) Develop the pasardesa.id platform by creating special applications and adding alternative payment methods; 3) Making adequate regulations as a legal umbrella for the sustainability of pasardesa.id; and 4) Making commitments with stakeholders (Pemdes, banks, traders and the community) in developing the digital economy.

Keyword: Digital Market; Optimization Strategy.