KUALITAS LAYANAN SEPEDA KAMPUS MENUJU ZERO CARBON EMISSION 2025 DI UNIVERSITAS GADJAH MADA YOGYAKARTA

Abstract

This study aims to determine the quality of campus bicycle service at Gadjah Mada University in Yogyakarta to support Zero Carbon Emission 2025. This service has become a reliable mode of transportation within the campus area. This service has been operating since 2011 until now. This research is a descriptive research using a qualitative approach model. Sources of data obtained from interviews, observation, and documentation. The technique of determining informants is using purposive sampling method. Data analysis techniques use the theory of Miles and Huberman, consisting of: collection, data reduction, data presentation, and drawing conclusions. The results showed that the quality of service including the dimensions of tangible, reliability and assurance showed that the quality was not optimal/not good. This can be seen in the unattractive conditions of the bicycles, the limited number of stations, violations of user terms, data input errors, and user data that is not properly protected. While the other 2 dimensions namely: responsiveness and attention have shown good quality. This can be seen in complaints that are immediately followed up and attention and there is no discrimination in service.

Keyword: Service Quality; Campus Bicycles.