STRATEGI PENGEMBANGAN WISATA LAVA TOUR MERAPI DESA KEPUHARJO, KECAMATAN CANGKRINGAN, KABUPATEN SLEMAN

Abstract

This study aims to determine 1) Strategy for developing Merapi Lava Tour 2) Supporting and inhibiting factors for developing Merapi Lava Tour. This type of research uses descriptive qualitative research. Sources of data obtained from interviews, observation and documentation. The technique of taking respondents in this study uses a purposive sample. Data analysis techniques in this study using SWOT analysis. The results in this study are using the SWOT analysis as the formulation of the Kepuharjo Village development strategy, obtained several development strategies namely; 1) SO Strategy: (a) Establish a program to preserve natural potential and tourism potential, (b) Conduct training or socialization to the community about good and correct tourism management, and (c) Improve cooperative relationships with security forces in controlling the behavior of traveler. 2) S-T Strategy: (a) Establish a standby team to monitor the situation and natural conditions at the tourist destination, (b) Increase public and tourist awareness of the importance of maintaining cleanliness. 3) W-O Strategy: (a) Strengthening cooperation with local governments to improve the quality of Merapi Slope tourism, (b) Increase the promotion of Merapi Slope tourism through various media. 4) W-T Strategy: (a) Empowerment of local people's soft skills to respond to the KRB 1 condition, (b) Organizing cultural and tourism events to introduce Merapi Slopes tourism to the wider community.

Keyword: Strategy; Development; Lava Tour Merapi.